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However, these media only obtain information related to the number of pages visited, the city to which the IP address from which it is accessed is assigned, the number of new users, the frequency and recurrence of visits, the visit time, in browser or operator or type of termination from which the web is accessed. Cookies allow a web page, among other things, to store and retrieve information about the browsing habits of a user or their equipment and, depending on the information they contain and the way their equipment is used, they can be used to acknowledge it. Now news publishers will have to scramble to come up with a fix.A cookie is a file that will be downloaded to your computer when you access certain web pages. Digital Trends first reported the fix in February, but Google didn’t confirm it until earlier this month. The problem is that Google didn’t give news publishers a lot of warning that it would be making this change. Google had its own suggestions for news publishers: harden your paywalls or requires users to log in with free registration before they can view any content. “Since incognito browsing circumvents soft paywalls, and therefore free-sampling opportunities, publishers may be forced to build hard paywalls that ultimately make it harder for readers to access news online,” Chavern said. You might end up seeing more of those hard paywalls, which have rarely been used until now.

I tested it.) Slate uses a freemium model. (You can’t bypass it with the new Chrome.

The Wall Street Journal, for example, had a hard paywall until 2016 and still sort of does. Neither of those relies on cookies so they can’t be circumvented by Incognito Mode. Two others options might emerge as newspapers respond to Google’s changes: the freemium model, in which some premium content is behind a paywall and other content is free, or a hard paywall, in which all content is behind a paywall, and you can’t read anything for free.